Missing traffic
Traffic in the click-log/stats disappear from 1:17:33 to 1:27:14, i am missing 10 minutes worth of traffic.
There has been no great ruler in history without his share of rumors and criticism. It's very easy to come up with a conspiracy theory to explain a situation.
If you dispatch the goods on a truck to your friend and your friend says that goods never reached him. What are the possible reasons for that happening?
- Your friend is lying
- Someone stole the goods
- Goods were never loaded into the truck
- Goods fell off from the truck on its way to the destination
You need to do some fact-finding on the matter to find and solve the real problem.
But let's understand this, here is the traffic flow:
- Visitor clicks the ad URL
- Lands on your server
- Your server sends the request to fraudfilter to verify the visitor
- The response is received by your server
- Your server redirects the user.
What are the possible reasons for missing traffic based on the above visitor flow?
- Your server is down, solution? Monitor your server's uptime using a service like https://uptimerobot.com/ , don't set it on the cloaked URL but a dummy page on the same server and domain where you cloaking code is hosted without any cloaking code otherwise it will unnecessarily hit our service
- Adnetwork dropping clicks, it can happen there are various documented cases where ad networks counted clicks but never served them. Consider checking on your tracker if you actually received all those clicks at your end.
- Fraudfilter is processing traffic but not recording them, it can happen as our click process and stats/click log service are separate. Logging/stats service is of lower priority than traffic processing, so yea it might go down. Consider checking the traffic on your money page url, you might have received the traffic on your money page but fraudfilter failed to record it.
- Fraudfilter is unable to process traffic, it's rare but it can also happen.
Check your webserver access log, if the traffic actually came to your fraudfilter url but never made it your money page.
The important thing to note here is that there are many of these software services working here and software services do fail as these are complex codes working on server and communicating with each other over internet, the network might fail or servers might go down.
There you go, try to investigate the matter using an evidence-based approach don't buy into conspiracy theories.